We made a 150+ year old brand relatable by creating a fun, interactive bus shelter experience featuring their famous mascot.
Millionnaires sardines have been a Canadian staple for over a century. On scanning the ad with a smartphone, a curtain drops over it. This is followed by a peek into all the amazing things that the mascot, Mr. Millionnaires, has been doing over the years, as well as a showcase of some all-time favourite recipes that Millionnaires fans have been making and enjoying.