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What is ChatGPT?
ChatGPT is an AI language model designed to generate human-like text that’s based on the prompts given to it by you – the human. It employs a method known as unsupervised learning to understand and generate text.
How does it work?
ChatGPT analyzes an enormous corpus of text from the internet, absorbing patterns, grammar, and contextual information. This enables ChatGPT to develop a strong grasp of language structure and semantic relationships.
When prompted with a text input, ChatGPT uses its learned knowledge to generate a response. It breaks down the input, identifies important keywords, and employs its understanding of language to construct a coherent and contextually appropriate reply. By leveraging its extensive training, ChatGPT can generate detailed explanations, creative narratives, or provide informative answers to a wide range of queries.
ChatGPT is not human, it is trained to respond like one.
It’s important to note that ChatGPT doesn’t possess true understanding or consciousness. Instead, it relies on statistical patterns in the training data to generate text that appears human-like. While it often produces highly plausible and relevant responses, there can be occasional errors or incoherent outputs.
The development of AI language models like ChatGPT holds the potential to revolutionize human-computer interaction, enabling improved language understanding, intelligent assistance, and creative content generation across various domains.
ChatGPT is rewriting the way copywriters create.
As expected, ChatGPT faced skepticism from the writing community – which is only understandable considering the fact that unlike other professions, writing has remained relatively sheltered from technological developments and automation for a while now.
Art, design, and video practitioners have consistently been embracing new equipment and cutting-edge software to augment their craft. Writers, on the other hand, have been attached (literally and emotionally) to their laptops using word documents with a certain air of reassurance – that the transition from physical paper to a screen was the height of how tech would impact their craft.
Until now.
What started as indifference towards ChatGPT for most writers has quickly transformed into something else – the undeniable realization that the art of writing is no longer immune to evolving technology. It has been changed forever, much like other vocations. And that’s a good thing!
The world still needs copywriters, according to ChatGPT.
So, the natural question would be, “Why do you even need a copywriter if you have ChatGPT?”
We decided to ask ChatGPT and here’s an answer straight from the AI horse’s mouth:
Who’d have thought that ChatGPT could have the answer to the existential crises that many writers are probably having right now because of it?
5 ways ChatGPT helps copywriters.
While ChatGPT is not designed to the replace copywriters, it can’t be ignored as a powerful assistive tool in their arsenal.
Here are 5 ways it helps:
- Thought Starters: Instead of staring at a blank word doc waiting for inspiration to strike or scouring the internet for a nugget that can lead to an idea, copywriters can reduce time spent on research by inputting a few specific prompts into ChatGPT and getting tons of thought-starters.
- Voice Modulation: Copywriters can get ChatGPT to generate text in specific tones of voice. This ability to modulate from formal to casual, expressive to measured, funny to thoughtful, poetic to essential etc., all in a matter of seconds is phenomenal. If you want to write copy in the voice of one of your favourite film and series characters or personal heroes, you can with the help of a little ChatGPT nudge!
- Tailoring Content: ChatGPT can assist copywriters in creating content that’s tailored to different target audiences across age groups, genders, and cultures. It can also suggest language that is more culturally sensitive or relevant, depending on the audience’s background.
- Grunt Work: There’s glamorous, fun, and potentially award-winning copywriting work and then there are those quantity-heavy copy briefs. Take the grunt out of the work by asking ChatGPT to give you as many options as you think you need. Then refine!
- Long Form: Another great way to use ChatGPT is to get it to create the foundation for a piece of long-form content (like this blog!). You can use the info from what was generated to put some meat on the bones of your long form project.
3 tips for effective ChatGPT prompts.
Looking to explore and experiment with ChatGPT? Here’s a few tips to unlocking the full potential of the tool:
- Keep your prompts specific and the response you get from ChatGPT will be relevant.
- Explore a range of prompts. Getting a bit creative with this exercise can yield unexpected inspiration.
- Include context in prompts. This will help ChatGPT incorporate situational nuances.
The day belongs to agencies that integrate AI with human creativity.
Armed with ChatGPT as an idea machine, creative tool, bouncing board, and search engine, advertising agencies can take their already well-honed understanding of human emotions, motivations, and desires to the next level.
This matters, especially to brand and marketing managers questioning why they shouldn’t just use ChatGPT themselves instead of working with an agency. To them we say, think about this – The innate originality that copywriters already possess and bring to the marketing table can only be enhanced by ChatGPT. Yes, non-writers can also use the tool to get the job done, but will likely find it harder to use that generated text as fodder for something more creative, insightful, relatable, meaningful, funny, and visionary.
In this era, agencies that seamlessly blend the power of AI with human creativity are the ones that will thrive. By harnessing the synergy between these forces, they can unlock unparalleled innovation and redefine the possibilities of communication.
If you want to craft compelling brand messaging that integrates AI with the human touch, click below and let’s chat.
