Osoyoos Indian Band Branding and Marketing

Our Approach

Blink partnered with the Osoyoos Indian Band to launch Explore Nk’Mip—a unified tourism brand connecting the Nk’Mip Desert Cultural Centre, Golf Course, Campground, Spirit Ridge Resort, Nk’Mip Cellars, and surrounding cultural experiences.

We developed the full brand system, built the new nkmip.com destination website, and launched the@explorenkmip social channels using culture-led storytelling, seasonal content, and production assets captured on-site in Osoyoos.

This ecosystem became the foundation for a coordinated launch across social, paid media, and web—designed to build awareness, honour Indigenous heritage, and drive visitors to the new digital hub.

The Result

The launch campaign delivered strong visibility, engagement, and early tourism interest across all channels within one month:

Social & Paid Media Performance

• 2.59M+ total social views across Instagram & Facebook
• 230K+ reach across regional travel audiences
• 4.6K+ combined profile visits

Website & On-Site Behaviour

• 811 website users during the campaign window
• 3,408 total on-site events, showing active exploration of key pages and experiences

Key Outcomes

• A cohesive, modern Indigenous destination brand
• A unified digital ecosystem spanning web, organic social, and paid media
• Strong early awareness across core tourism demographics (45+ and 55+)
• High-performing content themes anchored in culture, nature, family travel & winery experiences

Explore Nk’Mip now enters its first full tourism season with a strong, culturally aligned digital foundationand clear momentum across all channels.