Branding Questionnaire

For Clients

Gain perspective and clarity around the brand

Build consensus through exploration & guided discussion

Provide guidelines for future marketing and business development initiatives

Develop inspiration for messaging on website and other marketing communication

Company Name

1. Web address if you have a website:

2. Do you have any social media channels? If so, please provide.

3. What does your company do?

4. Do you have an existing logo? If so, please upload.

5. Do you have a tagline? If so, please provide.

6. How would you describe the personality of your brand? Please use at least 5 adjectives.

7. What is your brand voice? How do you talk to your customers?

8. What are the values of your brand and your company?

9. Who is your target market? Age, etc.

10. How do you currently market your business services or products?

11. What is your company's mission statement?

12. Please list a few of your favourite brands that inspire you or that you would like to model your brand after.

13. What is your brand's competitive advantage?

14. What is your elevator pitch about your product or service?