From AR to Animatronic Robots: How Louis Vuitton is Shaping the Metaverse.
From AR to Animatronic Robots: How Louis Vuitton is Shaping the Metaverse, a bold statement of which we will explore below. Analysing the parent brand
What makes a campaign stand out as an award-winning campaign?
I’ve had the privilege of reviewing some of the world’s best content while being on the judging panel for marketing awards including The Canadian Marketing Awards, National Magazine Awards, and the international
Move over Gen Z – There’s a new Alpha in town
Who are Generation Alpha and what can we learn from them? Generation Alpha – the generation following Gen Z – are born between 2010 and 2024 with the majority of this demographic
Celebrity or Influencers? Finding the right fit for your brand.
The dictionary defines a celebrity as a person who has gained fame through traditional forms of media e.g TV, Film, Radio. While this may still be accurate, we’re now in a new
Customized food photography for the win.
With everyone being able to take a great shot and unlimited access to stock shots or UGC (user generated content), if you are a CPG food brand or restaurant, you might likely
Move over content, creativity is back.
For the better part of the last decade in advertising the paid content online and a desperation to always be on has watered down brands ability to create loyalty and brand retention
NFT 101 for brands and business
Why do you need to know about NFT trends? Well, whether you like the idea of NFTs or not, some of these upcoming trends and example could change the way we experience
Making the metaverse work for work
Making the metaverse a place that is productive, where the metaverse for work is a powerful tool–that’s the challenge set out for metaverse architects. If you haven’t already processed the insights from
Metaverse 101: What you need to know and FAQ
The term metaverse is everywhere and it can be hard to get a straight as to the question “what is the metaverse?” and even harder to get an answer to the questions
Why you need a bigger picture strategy
Why do you need a bigger picture strategy? Because it’s easy to get bogged down in the details. How many views you get, how many shares your latest post has earned, how
Digital Branding Makeover
Branding can be a touchy subject; the digital persona of your brand feels, well, personal–and even in our most progressive moments a lot of us can fear change. If you’re thinking about
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