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Eddyline Kayaks – eCommerce
Case Studies › Eddyline Kayaks – eCommerce Eddyline Kayaks is probably one of the best manufacturers of thermoformed kayaks in the world. Based in Burlington WA. USA, they have an unrivalled
Find out how environmental tech company Midori-Bio broke through the noise with their branding which embraced the Japanese art of simplicity.
How can a biotech with a truly ground-breaking innovation stand out in the noise of endless technical jargon in the complicated category of recycling?
They lean into their name (which means ”green” in Japanese) and embraced an idea around the Japanese concept of “Kanso”; the act of embracing simplicity and eliminating complexity.
We took the simple shape of a circle, the basic form of molecules, and broke them down to create a new and open figure. Not a fixed graphic but an abstract ideaogram; a mutable form that can be a window, lens, or frame – for the unique vision of Midori.
Case Studies › Eddyline Kayaks – eCommerce Eddyline Kayaks is probably one of the best manufacturers of thermoformed kayaks in the world. Based in Burlington WA. USA, they have an unrivalled
Our Work › Our Approach With Eat Beyond our strategy focused on bringing all the appeal, design psychology, and tantalizing visuals of established food brands and advertising to this global investment fund.
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