Ocean’s Branding and Marketing

Our Approach

Ocean’s partnered with Blink to rebuild its fragmented digital presence and establish a cohesive, scalable system for national brand growth. We redesigned the brand’s digital foundation; modernizing communication, introducing consistent content architecture across Meta and TikTok, and developing a performance-driven paid media framework across Meta, Google, GDN, and PMax. Through unified messaging, refreshed creative direction, and ecosystem-wide optimization routines, we transformed Ocean’s from irregular output to a fully integrated, year-round digital engine.

The Result

Within 12 months, Ocean’s saw measurable, system-wide growth across organic, paid, and social channels:

Website & Search Performance

• +157% active users (284K → 731K)
• +160% new users (280K → 729K)
• +66% organic search sessions, driven by consistent publishing and strengthened brand demand
• 151K sessions from paid social, activating a channel that previously didn’t exist
• +477% paid video traffic from improved creative and placement strategy

Social Media Growth

• 5.1M Facebook views—the brand’s strongest performance to date
• 1.5M Instagram views and 882 interactions (+100%)
• 547 new Instagram followers and 102 Facebook followers (+27.5%)
• A consistent, predictable engagement cadence across all platforms

Key Outcomes

• A unified content system supporting always-on publishing
• Multi-channel paid ecosystem (Meta, Google, GDN, PMax)
• Brand-safe messaging aligned with internal guidelines
• YOY increases across organic traffic, paid performance, and social reach
• A refreshed creative direction supporting national awareness and seasonal campaigns
• A performance reporting framework enabling continuous optimization

Ocean’s now operates with a cohesive, compliant, and future-ready digital presence—built for national distribution, long-term brand memory, and scalable growth.