Our Work ›
Gold Seal, a Canadian canned seafood brand with over a century of household recognition, partnered with Agency Blink to modernize its digital ecosystem and unify its national presence across organic, paid, web, and campaign activity.
With three major product lines: Salmon Varieties, Salmon Bowls, and Mackerel. Each governed by strict internal language rules and brand constraints, the challenge was to build a scalable system that could support both education and product demand without compromising brand integrity.
Blink began with a full digital audit spanning multi-year analytics, category benchmarks, paid media infrastructure, SEO opportunities, and user behaviour across product and recipe content. From this, we developed a multi-pillar digital program designed to strengthen brand consistency, expand reach, and drive measurable performance across the full funnel.
Our work included:
This work repositioned GoldSeal with a unified, performance-driven digital ecosystem built tosupport long-term visibility and national category growth.
Blink delivered a revitalized digital foundation for Gold Seal—combining consistent messaging, modern creative direction, and a high-performing paid structure that materially accelerated digital growth year-over-year.
Within the year, Gold Seal achieved:
Social Performance
Website Performance
Together, this transformation shifted Gold Seal from a visibility-led digital presence into a scalable, performance-focused brand ecosystem built for sustained national growth.
Our Work › Our Approach Blink partnered with the Osoyoos Indian Band to launch Explore Nk’Mip—a unified tourism brand connecting the Nk’Mip Desert Cultural Centre, Golf Course, Campground, Spirit Ridge Resort, Nk’Mip
Our Work › Our Approach Expanding its reach, refining its vision, and stepping into a global future. Zema Global was transforming its identity to reflect this next chapter while maintaining the trust
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