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Move over Gen Z – There’s a new Alpha in town
Who are Generation Alpha and what can we learn from them? Generation Alpha – the generation following Gen Z – are born between 2010 and 2024 with the majority of this demographic being under 12 with the oldest becoming teens this year. (That’s right, 2010 really was that long ago!) By 2025 this generation is […]
Celebrity or Influencers? Finding the right fit for your brand.
The dictionary defines a celebrity as a person who has gained fame through traditional forms of media e.g TV, Film, Radio. While this may still be accurate, we’re now in a new era where we have an audience readily available at our fingertips. When we think back to the dawn of the influencer world the […]