How Colour Psychology Influences Consumer Emotions Colour and Food are deeply connected in shaping how we perceive, feel, and respond to messaging. The psychology of colours in advertising play a crucial role

What is ChatGPT? ChatGPT is an AI language model designed to generate human-like text that’s based on the prompts given to it by you – the human. It employs a method known

From AR to Animatronic Robots: How Louis Vuitton is Shaping the Metaverse, a bold statement of which we will explore below. Analysing the parent brand LVMHs’ approach and how this filters down

I’ve had the privilege of reviewing some of the world’s best content while being on the judging panel for marketing awards including The Canadian Marketing Awards, National Magazine Awards, and the international

Who are Generation Alpha and what can we learn from them? Generation Alpha – the generation following Gen Z – are born between 2010 and 2024 with the majority of this demographic

The dictionary defines a celebrity as a person who has gained fame through traditional forms of media e.g TV, Film, Radio. While this may still be accurate, we’re now in a new

With everyone being able to take a great shot and unlimited access to stock shots or UGC (user generated content), if you are a CPG food brand or restaurant, you might likely

For the better part of the last decade in advertising the paid content online and a desperation to always be on has watered down brands ability to create loyalty and brand retention

Why do you need to know about NFT trends? Well, whether you like the idea of NFTs or not, some of these upcoming trends and example could change the way we experience

Making the metaverse a place that is productive, where the metaverse for work is a powerful tool–that’s the challenge set out for metaverse architects. If you haven’t already processed the insights from