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NFT 101 for brands and business
Why do you need to know about NFT trends? Well, whether you like the idea of NFTs or not, some of these upcoming trends and example could change the way we experience the web, brand products, buy and sell art, create and experience music and engage with our customers. “I don’t understand NFTs, is there […]
Making the metaverse work for work
Making the metaverse a place that is productive, where the metaverse for work is a powerful tool–that’s the challenge set out for metaverse architects. If you haven’t already processed the insights from our first Metaverse blog, we recommend you start there. For those who have, welcome back, and let’s look at how the metaverse can […]
Metaverse 101: What you need to know and FAQ
The term metaverse is everywhere and it can be hard to get a straight as to the question “what is the metaverse?” and even harder to get an answer to the questions “should I even be a part of the metaverse?” and “If so, why do I need the metaverse for my business?” Let’s recap […]
Why you need a bigger picture strategy
Why do you need a bigger picture strategy? Because it’s easy to get bogged down in the details. How many views you get, how many shares your latest post has earned, how much clout you’re wielding; it’s all secondary to the tangible results–are you actually achieving your goals? That’s the key to creating cohesive, worthwhile, […]
Digital Branding Makeover
Branding can be a touchy subject; the digital persona of your brand feels, well, personal–and even in our most progressive moments a lot of us can fear change. If you’re thinking about brand update, you may intuitively already know what your agency or marketer/marketing team is going to tell you: what worked for you to […]
What you need to know about SEO and SEM
SEO – that’s search engine optimization – and SEM – search engine marketing–are two sides of a very powerful marketing machine. Knowing how they integrate and what you need to do to make the most of them is a key piece of your marketing program. Read on to learn the key parts of each and […]
5 Social Media Metrics That Matter in 2021
Are “Vanity Metrics” dead? If you’re trying to follow along with the social media metrics that matter in 2021 it might be giving you whiplash. The stern lectures that we’re getting in blogs, YouTube videos, and tersely-worded social posts is that “Vanity Metrics” are out and a whole host of new track-ables are in. Don’t […]
Making marketing work in a Do Not Track future.
Do Not Track isn’t the adpocalypse and with the right partner you can get the same powerful results we’ve come to expect. The difference comes from strategy, creativity, and execution. The world of marketing exists in a delicate space: as a client you want to get your message in front of the right people, as […]
Your presentation needs to be more than just a video call.
The shift of March 2020 shouldn’t have come as a surprise; the move to telepresence for presentations was always coming, COVID-19 just pushed up its arrival. Our dependence on face-to-face meetings has been a crutch that we’ve relied on too long; whether it was coronavirus, climate change, or cost savings, communicating our message in an […]
How can your business thrive in a Covid world?
While each business has to respond differently to world challenges in their own way, we’ve seen consistent success with some strategies we want to share with you…