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Psychology of Colours in Advertising: How Colours Shape Emotions.
How Colour Psychology Influences Consumer Emotions Colour and Food are deeply connected in shaping how we perceive, feel, and respond to messaging. The psychology of colours in advertising play a crucial role in swaying consumer emotions and decisions, especially in the food industry. The Role of Colour in Food Marketing: Why We Eat With Our […]
Power of AI Chat Prompts for Copywriting
What is ChatGPT? ChatGPT is an AI language model designed to generate human-like text that’s based on the prompts given to it by you – the human. It employs a method known as unsupervised learning to understand and generate text. How does it work? ChatGPT analyzes an enormous corpus of text from the internet, absorbing […]
From AR to Animatronic Robots: How Louis Vuitton is Shaping the Metaverse.
From AR to Animatronic Robots: How Louis Vuitton is Shaping the Metaverse, a bold statement of which we will explore below. Analysing the parent brand LVMHs’ approach and how this filters down to Louis Vuittons campaign strategy. The Approach. Products aren’t the only thing a brand should be known for. It’s the experiences the brands […]
What makes a campaign stand out as an award-winning campaign?
I’ve had the privilege of reviewing some of the world’s best content while being on the judging panel for marketing awards including The Canadian Marketing Awards, National Magazine Awards, and the international Pearl Custom content Awards out of NYC. While reviewing the work, not only am I completely inspired creatively as a judge, but I’ve […]
Move over Gen Z – There’s a new Alpha in town
Who are Generation Alpha and what can we learn from them? Generation Alpha – the generation following Gen Z – are born between 2010 and 2024 with the majority of this demographic being under 12 with the oldest becoming teens this year. (That’s right, 2010 really was that long ago!) By 2025 this generation is […]
Celebrity or Influencers? Finding the right fit for your brand.
The dictionary defines a celebrity as a person who has gained fame through traditional forms of media e.g TV, Film, Radio. While this may still be accurate, we’re now in a new era where we have an audience readily available at our fingertips. When we think back to the dawn of the influencer world the […]
Customized food photography for the win.
With everyone being able to take a great shot and unlimited access to stock shots or UGC (user generated content), if you are a CPG food brand or restaurant, you might likely question “Why invest in customized food photography?” Here, we share photography options, the reasons why customized food photography wins and understanding the shoot […]
Move over content, creativity is back.
For the better part of the last decade in advertising the paid content online and a desperation to always be on has watered down brands ability to create loyalty and brand retention with their audiences. It has further been amplified over the last two years by the amount of people globally stuck at home that […]
NFT 101 for brands and business
Why do you need to know about NFT trends? Well, whether you like the idea of NFTs or not, some of these upcoming trends and example could change the way we experience the web, brand products, buy and sell art, create and experience music and engage with our customers. “I don’t understand NFTs, is there […]
Making the metaverse work for work
Making the metaverse a place that is productive, where the metaverse for work is a powerful tool–that’s the challenge set out for metaverse architects. If you haven’t already processed the insights from our first Metaverse blog, we recommend you start there. For those who have, welcome back, and let’s look at how the metaverse can […]