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Metaverse 101: What you need to know and FAQ
The term metaverse is everywhere and it can be hard to get a straight as to the question “what is the metaverse?” and even harder to get an answer to the questions “should I even be a part of the metaverse?” and “If so, why do I need the metaverse for my business?” Let’s recap […]
Why you need a bigger picture strategy
Why do you need a bigger picture strategy? Because it’s easy to get bogged down in the details. How many views you get, how many shares your latest post has earned, how much clout you’re wielding; it’s all secondary to the tangible results–are you actually achieving your goals? That’s the key to creating cohesive, worthwhile, […]
Digital Branding Makeover
Branding can be a touchy subject; the digital persona of your brand feels, well, personal–and even in our most progressive moments a lot of us can fear change. If you’re thinking about brand update, you may intuitively already know what your agency or marketer/marketing team is going to tell you: what worked for you to […]
What you need to know about SEO and SEM
SEO – that’s search engine optimization – and SEM – search engine marketing–are two sides of a very powerful marketing machine. Knowing how they integrate and what you need to do to make the most of them is a key piece of your marketing program. Read on to learn the key parts of each and […]
5 Social Media Metrics That Matter in 2021
Are “Vanity Metrics” dead? If you’re trying to follow along with the social media metrics that matter in 2021 it might be giving you whiplash. The stern lectures that we’re getting in blogs, YouTube videos, and tersely-worded social posts is that “Vanity Metrics” are out and a whole host of new track-ables are in. Don’t […]
Making marketing work in a Do Not Track future.
Do Not Track isn’t the adpocalypse and with the right partner you can get the same powerful results we’ve come to expect. The difference comes from strategy, creativity, and execution. The world of marketing exists in a delicate space: as a client you want to get your message in front of the right people, as […]
How did eCommerce habits change in 2020?
eCommerce in 2020. There are no words needed to describe how the world was hit by the global pandemic but out of bad things come good things. Businesses needed to shift or shut. Many business out of necessity adapted in order to survive and for the majority of businesses this meant going online and offering […]
Why Use Video? Our Award Winning Video Production
From social videos, corporate videos to Kickstarter or broadcast series visions, Blink is your partner on your video production. Research shows that video content outperforms other medium in generating engagement, brand awareness and conversions. When wanting to educate, inspire or create awareness, combining visuals, vivid colour, movement and bold graphics, sound (engaging speech or emotional […]
Blink Award Wins
Blink adds to its award shelf with the following fabulous honors. From Kickstarter fund-raising video content to innovative media placement, company branding and training communications, we are excited to share our wins with our clients in multiple categories.Here are our award winning creations: Eat Beyond Branding Gold – Corporate Identity in the 2020 MUSE Creative […]
How can your business thrive in a Covid world?
While each business has to respond differently to world challenges in their own way, we’ve seen consistent success with some strategies we want to share with you…